How to Automate a LinkedIn Profile to Acquire Customers and Build a Facebook Group

How to Automate a LinkedIn Profile to Acquire Customers and Build a Facebook Group

What if I told you could automate the growth of a Facebook Group using LinkedIn?

Even the process of acquiring customers?

Because you can.

I’ve done it.

Whether you’re working in software, high-ticket services, or e-commerce, this will work for you.

In this guide, you’ll learn how to automate rapport-building with your audience, get them to take action, then sell them on your product or services. Once you’re done reading it, send it to your marketer so they can set this up for you or implement it yourself.

Here’s how it works:

Step 1: Create a 2nd LinkedIn Profile or Use Your Own

A 2nd LinkedIn Profile is against LinkedIn’s Terms of service. To avoid the LinkedIn police, don’t use the same name. Use a nickname. Now if it’s your actual profile, then it doesn’t matter.

The reason you’d want to use the 2nd profile is if you’re starting a second company, have filled up the connections on your first profile, or want to just test this process out.

Either way, you’ll need to start with optimizing your profile.

When people look at your profile, they decide whether you’re worth connecting with in several seconds.

These are the questions that go through their head when making this decision:

Do they look like a domain expert?

Do they look like a leader?

Can they help me?

If you can trigger a “yes” to each one, then you can connect with venture capitalists, Fortune 500 founders, and thought leaders – at scale.

It starts with the headshot because people mentally digest pictures before they read.

You don’t need anything over the top. As long as the viewer believes you put in the effort to take a professional headshot, then you’ve increased your add-back percentage.

What’s your add-back percentage?

It’s the percentage of the connection requests you send out that get accepted.

To take it up a couple of notches, ideally, you should have a picture of you smiling. The next step is optimizing your cover photo. There are three photos that will increase your add-back rate:

  1. You with a relevant influencer in your industry
  2. You speaking in front of prospects
  3. You at a local landmark (only works if you’re connecting with people in your city)

Once your viewers finish judging your headshot and cover photo, they’ll read your headline.

The more thought leadership you can portray here, the higher increase you’ll see in your add-back rate. This doesn’t mean writing “Thought Leader” in your headline. You need to list tangible accomplishments or awards, preferably with numbers; otherwise, people won’t believe you.

If you’re lucky, they’ve given a check mark to your headshot, cover photo, and headline.

Now they’re reading your bio.

This is your opportunity to get them to click-through to your landing page. The biggest mistake I see from almost everyone on LinkedIn is lack of specificity. I don’t know what they do and how they can help me. If you can’t state your business proposition in two sentences, then you don’t have a business.

For example, take a look at my bio:

“We drive ROI for growing companies using cutting-edge growth marketing and growth hacking tactics. We’ve worked with companies like TEDx, Mixmax, Voo, LawTrades, Book in a Box, Deputy, and Autopilot.

Services include B2B growth hacking, PR hacking, chatbots, FB ads, SEM, growth strategy, personal brand management, and marketing automation.

We also manage a community, Badass Marketers & Founders, which has over 15,000 members. You can request access here: http://growth.chat/fbcommunity

Want to work with us? Shoot me an email at [email protected]

For all speaking inquiries, please visit: http://growth.chat/speaking

For more information about me, please visit: http://growth.chat/me

On my free time, I pursue my passion for understanding psychology and neuroscience, especially with how they play into creation, innovation, and social media.”

If the copy works, then why change it?

I have the same copy under my first job title.

It doesn’t end here. You need to optimize every part of your profile.

Make sure you have a logo for each company you’ve worked at. If there’s no logo, viewers will assume the company didn’t exist.

If you’ve done everything listed, then your profile is optimized.

You’re now ready to expand your network.

Step 2: Connect to Your Target Audience

To connect to your target prospects on LinkedIn, get a Sales Navigator account. This will allow you to connect with your prospects at scale without getting banned by LinkedIn. Then download the Chrome extension, Linked Helper. Next, use the Connect feature of Linked Helper to send 175 connect invites to your prospects every day. No more as you’ll get your account banned.

If you’re sending 175 connection invites/day, don’t use any type of sales message in your personalize connection request. This runs the risk of getting your account banned. Instead, use a message like below:

“Hey {firstname},

I’m looking to connect with fellow authors in New York. Looking forward to your updates. Cheers!”

The second important factor of not getting banned is keeping your sent requests under 1,600.

To check if they’re under 1,600, click on My Network then Manage all. From here, click on Sent to see the number of sent requests you have.

If you have over 1,600, then withdraw them by a hundred at a time. I’d wait several days without doing automation before withdrawing. The reason is not everyone is active on LinkedIn all the time so it may take them a couple of days to accept your request.

Once you have requests automated and understand when to retract them, then you need to know who you’ll send them to. It’s easy to just plug-in your target prospect in Sales Navigator. You may get 10,000 results on the first try. Here’s the problem with this type of search: LinkedIn only allows you to hit 40 pages per a Search Query – that’s less than a 1000 people. So now you’re stuck with an extra 9,000 that’ll be hard to connect with.

To solve this problem, split your prospects by city or state. This way you can connect to more of these individuals with better personalized messaging. For example, now you can include the city name in your message. This will increase the chances of them accepting.

In the instructions I send to my virtual assistant, I use a Google Doc with the different cities I want to run search queries for.

Now that you have the automation side down, the next step is to rock ‘n’ roll with an engaging content strategy.

Step 3: Repurpose Content at Scale

Niche-relevant pictures of quotes perform well on LinkedIn and in Facebook Groups. Depending on your niche, you can often find this content online already. For example, I want to connect with fiction authors at scale so I research influencers in the market whom they follow. I find Grammarly and with further inspection, I notice they have a ton of content I can repurpose from their Instagram.

I select the URL of each picture I want to use based on engagement and how relevant it is to my audience. I use the tool DownloadGram to get the PNG version of these pictures. Next, I ask a freelancer to remove all the Grammarly logos on the pictures and replace them with logos from our company. I do this because they’re pictures with quotes – not content to be taken seriously.

I want the content to have variety, so I include long-form status posts. I take one of the hundred outlines from my Copywriting Bible book (entirely free), then change it up for the current audience I’m adding to my LinkedIn network.

Here’s an example of an outline:

Here’s an example of it changed to a new audience (e.g. authors):

See how is that was?

The next thing you need is a posting schedule. If you have 30 – 40 pictures and 100 viral outlines, then you have enough content for a year – at least.

Your posting schedule could look like the one below:

Monday – Motivation picture/status

Tuesday – Grinding picture/status

Wednesday – Comic relief picture/status

Thursday – Appreciation picture/status

Friday – Gratefulness picture/status

Feel free to adjust it according to your audience’s content preferences.

Keep in mind, pictures still need great captions. A little something to provide context like the picture below. The caption doesn’t have to be directly related to the picture. As long as the message from the caption overlaps a little with the picture quote – you should be fine.

Now you’re nurturing your audience. Once they know you and like you because of your content marketing skills, it’s time to reach out.

Step 4: Run Rapport Campaigns

Want to build a ton of rapport with your audience before you reach out to them? Here are a couple of easy ways. One is to have a virtual assistant find a positive article about each person’s company. It only takes a few seconds to plug-in the person’s name into Google News to pull up positive press pieces.

Now you can reach out to them including a note that says,

“After I connected with you on LinkedIn, I came across this article about your company, Engagio. Great to see people in my network making a positive impact. I couldn’t help but reach out because of [x] and [y].”

Even if you’re reaching out to authors who don’t work for companies, you can still include a note of personalization. In this case, I have a virtual assistant find one of the books they’ve written so I can include it in my personal note. They usually have the name of the book on their LinkedIn or, at least, a link to it.

For example, this author has a link to their book on Amazon.

You want to send these rapport messages through email to your prospects. LinkedIn messaging isn’t scalable if you want to hit thousands of connections because it’s far easier to get banned than using email.

To get everyone’s email from your LinkedIn contact list, go to Settings & Privacy, then under Privacy select Connections and click Request archive.

This will give you all their emails.

Before you send out an email rapport campaign to them, upload the email list to Facebook Ads Manager as a custom audience so you can run ads to them on Facebook and Instagram. Ideally, the ads will be positive press pieces you’ve been mentioned in, testimonials, company culture stories, or clips from speaking engagements.

Sometimes I’ll take one of the better performing LinkedIn posts I’ve written, then reuse that copy for an ad.

Here’s an example post below where I took the same copy, then use it for a Facebook ad with a different picture.

Once you’ve hit your custom audience with creative ads several times over, it’s time to reach out via email. This way, once they get your email, they’ll have already seen your content on LinkedIn, Facebook, and Instagram.

Step 5: Email Prospects at Scale

Understanding how to email prospects at scale is a crucial skill. It will enable you to kick-off your Facebook Group with – possibly – 3,000 plus members. Enough to make you look like a thought leader in your niche.

Step 1:

Purchase three Mailshake accounts for sending bulk personalized emails with sequences.

Step 2:

Sign-up for a Google Apps account and create six different email addresses tied to one or two domains. Start by sending out 20 emails/day from each account for the first week. Then bump it up to 50 the second week. Then you’ll be sending 150/day in the third week. Make sure to not overlap your email sending because you’ll be using sequences. This is a quick way to get banned.

Step 3:

Create email sequences to join your Facebook Group.

Here’s my exact copy:

“Hey [first name]

I noticed we’re connected LinkedIn. I came across this article about your company, [company name]. Great to see people in my network making a positive impact.

For this reason, I wanted to personally invite you to a founder Facebook Group I run that’s very active (5,000+ members). 

The Founder’s Facebook Group is moderated by a few of the best, so it’s invite-only.

Our moderators:

  1. [Credible person]

  2. [Credible person]

  3. [Credible person]

You can join the Facebook Group here: https://www.facebook.com/groups/growthmarketers/

If you want to know more info, feel free to reply.

Cheers,

Josh Fechter”

If they don’t open the first email, I automatically send a follow-up email two days later that’s the same except for this line at the beginning:

“Hey [first name]

Wanted to ensure you saw this email from the other day.”

This works well because the chances are they forgot the original value proposition or never saw it.

Here are the responses I receive from this type of cold email:

“Thanks for reaching out! Glad to see you’ve been building this great community. I just requested to join your FB group and look forward to connecting. If there’s anything I could do to help out in any way, please let me know.”

Hi Josh!

Thank you for your email, I joined the FB group ;)”

“Hi Joshua,

Thanks for the invitation!

Looks like an interesting group. I just sent a request to join it.

Looking forward to participating in the community.”

That’s not to say a few people didn’t respond negatively to me. Out of every one hundred people I cold email, I get maybe one complaint.

The solution: don’t email them again.

Step 6: Get People to Say “Yes”

The more people get used to following instructions from you, the more likely they’ll engage with a new call to action. It starts with the first comment. Once someone invests in commenting on a Facebook post, they’re more likely comment again.

You need to get people to open up on a more personal level about what they do. To facilitate this, you need to take the first step in opening up to give others the courage to step out of their comfort zone, too.

What does this mean?

You need to write about your personal experiences and tie them into your audience’s profession. The secret: use the same strategy for LinkedIn content for your Facebook Group’s content. This way you never need to think about new content.

The next step is to leverage comments. When someone comments on a Facebook post, then reply with a question to get them to expand on their point. The more comments they post, the more invested they’ll feel in the group and to you.

Now you have a Facebook Group running at full speed.

Leverage Your Presence

You got a following in a Facebook Group and on LinkedIn

The best step you can take is to nurture influencer relationships in your niche by offering to interview them in front of your audience. This is an excellent way to build rapport with affiliates while gaining third-party credibility. From there, you’re off to the races on how you leverage your influence. Good luck.

 

 

How to Find All the Social Profiles of Your Competitor’s Facebook Group Members

How to Find All the Social Profiles of Your Competitor’s Facebook Group Members

Want all the social profiles of your competitor’s customers?

In this guide, I’ll show you how to get it using Facebook Groups.

You’ll learn how to get their Facebook, LinkedIn, Instagram, and Twitter profile URL. Then you’ll learn how to auto-engage with them on those platforms.

Are you ready?

Let’s go.

Step 1. Extract Your Competitor’s Audience from Facebook Groups

Before we begin, it’s important to note that not all of your competitors have a Facebook Group, but many do. Whether they’ve created a group for an upcoming conference or to increase the retention of their SaaS product.

To pull all the data from members of a Facebook Group, including their name, job title, and company name, use the Facebook Extractor Chrome extension. All you need to do is go to the member section of the Facebook Group and run the extension (watch the tutorial in the link).

Here’s what the data looks like when exported into the corresponding spreadsheet:

You want to put the person’s first name and last name together. You can do this by using a Google Add-on Tool called Power Tools. Highlight the first name and last name column, then click the Power Tool’s option, Data.

Here, select Merge values.

Make sure you separate the values with a [Space], then click Merge.

Now you’ll have the first name and last combined.

Next, remove all contact information from the “B,” “C” and “E” columns. This will leave you with the person’s name and company name.

Step 2. Use Phantombuster to Extract Social Profile URLs

The fun part begins now – grabbing all the social profile URLs.

First, hook up the same Google Sheet to Phantombuster’s Instagram Profile URL Finder API. Do this by selecting the three dots under Console. You’ll then have this popup below appear. Fill in the fields.

And again, make sure to put in the editable version of your Google Sheet URL.

Hit Launch.

Depending on how many profile URLs you’re looking to retrieve, this process can take anywhere from a couple of minutes to a few hours.

Once you hit launch, you’ll be taken to this screen below. When all the Instagram profile URLs have been searched, you’ll have the ability to download them into a CSV. Import this CSV back into your Google Sheet. Then copy and paste all the Instagram profile URLs into the column next to the company name column to ensure you have a nice-looking row of data.

Now you want to get all the LinkedIn Profile URLs.

You’ll use the Phantombuster LinkedIn Profile URL Finder API to do this.

As you can see, you just plug in the relevant Google Sheet URL, then fill in the appropriate column and CSV title. Then hit Launch just like you did with the Instagram Profile URL Finder API.

The same process works for Twitter.

The only difference is you’re using the Twitter API.

Now that you have all the social profile URLs of your competitor’s customers, you want to engage with them. The good news: you can automate it.

Step 3. Automate Engagement

Instagram + Twitter:

For Instagram and Twitter following, favoriting, and commenting, I recommend Followliker. It’s the best automation tool online for these platforms. In a few minutes, you can import your custom URL lists to auto-follow all your competitor’s customers while engaging with their content on an ongoing basis. That’s an easy win.

LinkedIn:

For LinkedIn, I recommend using the tool, Linked Helper. At BAMF Media, we use a custom tool just for this purpose as pictured below:

A tool like this one above only costs a couple hundred dollars to outsource.

Facebook:

Since you have their Facebook profile URL from exporting them from the Facebook Group in Step 1, it’s time to Facebook friend them at scale.

First, download this Chrome extension.

Upload your exported list of Facebook URLs into this plugin.

Then click the play button.

The Results

When I started building my brand years ago, I did this process manually. It’s the same process I’ve used to help bootstrap two companies to millions in ARR. That’s why I’ve created these systems to help you save the hundreds of hours that I had to go through building traction channels.

The process should take you no less than a day to set up.

The power is in your hands.

Make it happen.

How I Turned 5,000 of My Competitor’s Customers into a Facebook Custom Audience

How I Turned 5,000 of My Competitor’s Customers into a Facebook Custom Audience

I have been working on a SaaS company for the last eight months with some of the people in the BAMF community. It’s a copywriting software.

Per any new adventure, it means new guides.

Today’s guide is how we kick-started the company with a 5,000-person custom audience from our competitor:

Step 1: Create Another Facebook Profile Account

Here’s how:

  1. I used a professional (to some degree) and memorable headshot
  2. I used a cover photo with social validation
  3. I took many photos with influencers
  4. I posted industry-relevant content
  5. I changed my privacy settings to prevent my friend number from showing. This will decrease suspicion of it being a new account

Next, I joined relevant Facebook Groups containing my competitor’s customers:

Then I infiltrated them with a nice message to drive 50 – 100 requests.

I put this message in several of their groups to increase my friend count fast:

Boom.

In one day, I’m rock ‘n’ rollin’ with my new profile.

Step 2: Extract Profile URLs from Facebook Groups

You now have your list of Facebook Groups – next step is to install this Facebook Group Extractor.

The Facebook Group Extractor is a Google Chrome plugin which you can use to extract Facebook group members’ first name, last name, company name and profile URL into a .csv file. If installed correctly, a blue Facebook icon will pop-up in your Chrome bar.

Before you continue with extracting data, set your Facebook language settings to English. Don’t forget this step as the failure to do so will mess up your results.

If you are on the group page and you are all set to extract, navigate to the member page under facebook.com/groups/*groupname*/members/. Click the Facebook Extractor plugin in your Chrome bar and it will Start Extracting”.

Leave the software running and don’t change tabs as you’ll then lose your progress. Download the results in a .csv and you’ll have a file with a list of Facebook URLs, names, and job titles. Rinse and repeat.

Before you begin auto-connecting to these people at scale, take a step back. Look through the member list and see if you can identify any trends among job titles or how they look. For the market I’m targeting, most of the people are women over the age of forty-five. I knew that just by scrolling through the member list.

Step 3: Auto Add These People to Your Friends List

Once you have a well-designed profile, it’s time to Facebook friend people at scale.

First, download this Chrome extension (make sure to watch the tutorial on how to use it):

Upload your exported list of Facebook URLs into this plugin.

Then click the play button.

Step 4: Export their Emails via Yahoo

Why Yahoo?

Isn’t that so 2012?

This old platform works in our favor because they had a deal to sync your Yahoo connections with your Facebook profile. It only takes a second to create your profile, then another to click on the address book in the top right-hand corner.

Once you click on the address book, you’ll have the option to import your contacts.

Click on the button.

Now you have the option to import your contacts from Facebook.

Once your Facebook friends’ emails are imported, it’s almost impossible to scrape them.

Yahoo knows what you’re doing and makes it a huge pain to access this data.

That’s why we created a Chrome extension to extract all these people.

To get the Chrome extension, click here to access the Zip file. Then download it and open the folder in your extensions area by going to “More Tools,” then click on Extensions.

When you’re here, turn on Developer mode.

Next, click Load unpacked extension.

Now when you log in to your Yahoo account, you’ll have a Download Contacts CSV button on the bottom-left corner.

Click the blue “Download Contacts CSV.”

You’ll now have almost your entire list of your Facebook friends’ emails.

Plug this list into Facebook as a custom audience to start running ads to them.

Then use Lookalike Audiences to expand this initial pool from 5,000 to 150,000 or a million people.

Guerrilla Marketing at its Finest

Most companies spend thousands of dollars to build an email list to then use as a custom audience. The problem is for startups that they have little-to-no idea whether this audience will buy from them. Rather than guessing, I just showed you how to build one of the most refined custom audiences for a 1/100 of the cost. The only step for you is to implement. Make it happen.

 

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