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Signs That You Are Ready To Hire A Growth Hacker

Signs That You Are Ready To Hire A Growth Hacker

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Hey there, are you thinking of hiring a growth hacker? Or are you confused?

There are some parameters to it. But before discussing that, allow me to tell you, who is a growth hacker? If we divide the term “Growth Hacker”,  we get Growth and Hacker. Now here, growth refers to progress or grow. And I personally believe that “hacker” is just a buzzword. A Growth Hacker is a person who is an expert at marketing and engineering. So when you are looking for a growth hacker, it means that you need someone who knows marketing and can interpret the data that comes from marketing.

But what if you already have a marketing plan? You should still hire a growth hacker. Remember, it is marketing and engineering!

Signs that it is time to hire a Growth Hacker

Number 1: You need more people

GHA Signs That You Are Ready To Hire A Growth Hacker Article Image

Business growth is good, but it also means that you need more people. A growth hacker will reduce the workload. How? The tips given by a growth hacker are important. For example, till date, you may be data scraping manually. But the growth hacker knows how to do it in a better way with programming, tools, etc. This scenario is generally applicable to start-ups and small businesses. Big companies are never short of employees. In addition to this, a lot of people are willing to work in big companies. So finding new employees isn’t a big thing for them.

Number 2: Short of Talent

GHA Signs That You Are Ready To Hire A Growth Hacker Article Image

If your clients aren’t satisfied with the work or if you outsource most of your work, then it is certainly time to hire an expert. Who knows, a growth hacker may also help you hire better people! The growth hacker can also assist and train your existing team.  For example, if your team is struggling with social media returns, a growth hacker can come to your rescue.

Number 3: Your product/service is good, but not hitting the market

GHA Signs That You Are Ready To Hire A Growth Hacker Article Image

Yes, this reason is quite common. You know that your product or service is good. The price is reasonable and is loaded with amazing features, but why it isn’t hitting the market? If this is the case, please hire a growth hacker immediately. The thing is that one can only do a limited amount of tasks. So if you are focussing on manufacturing or development, who takes of the marketing? The world should know that your product/service exists. So the best option is to hire a growth hacker right away.

Number 4: You have tried everything, but it’s still not working

GHA Signs That You Are Ready To Hire A Growth Hacker Article Image

There is a blog, you are active on social media pages, PPC checked, SEO is all good, but the results are zero or negligible. If you have tried all the possible things for business growth, and it’s still not showing results, please hire a growth hacker. It means that you work a lot, but not in the proper direction. A growth hacker can definitely solve this puzzle.

These are just generalized signs. Every company is different, so think about your signs in addition to the above. It will help you get a better vision. If you find that you need a growth hacker, take your time. Think about the qualifications, be confident while selecting, and always consult colleagues from the similar field. Their experience of hiring employees count a lot. So keep rocking and wishing you the best of growth!

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What Should A Growth Hacker Know?

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Signs That You Are Ready To Hire A Growth Hacker

Signs That You Are Ready To Hire A Growth Hacker

Hey there, are you thinking of hiring a growth hacker? Or are you confused?

There are some parameters to it. But before discussing that, allow me to tell you, who is a growth hacker? If we divide the term “Growth Hacker”,  we get Growth and Hacker. Now here, growth refers to progress or grow. And I personally believe that “hacker” is just a buzzword. A Growth Hacker is a person who is an expert at marketing and engineering. So when you are looking for a growth hacker, it means that you need someone who knows marketing and can interpret the data that comes from marketing.

But what if you already have a marketing plan? You should still hire a growth hacker. Remember, it is marketing and engineering!

Signs that it is time to hire a Growth Hacker

Number 1: You need more people

GHA Signs That You Are Ready To Hire A Growth Hacker Article Image

Business growth is good, but it also means that you need more people. A growth hacker will reduce the workload. How? The tips given by a growth hacker are important. For example, till date, you may be data scraping manually. But the growth hacker knows how to do it in a better way with programming, tools, etc. This scenario is generally applicable to start-ups and small businesses. Big companies are never short of employees. In addition to this, a lot of people are willing to work in big companies. So finding new employees isn’t a big thing for them.

Number 2: Short of Talent

GHA Signs That You Are Ready To Hire A Growth Hacker Article Image

If your clients aren’t satisfied with the work or if you outsource most of your work, then it is certainly time to hire an expert. Who knows, a growth hacker may also help you hire better people! The growth hacker can also assist and train your existing team.  For example, if your team is struggling with social media returns, a growth hacker can come to your rescue.

Number 3: Your product/service is good, but not hitting the market

GHA Signs That You Are Ready To Hire A Growth Hacker Article Image

Yes, this reason is quite common. You know that your product or service is good. The price is reasonable and is loaded with amazing features, but why it isn’t hitting the market? If this is the case, please hire a growth hacker immediately. The thing is that one can only do a limited amount of tasks. So if you are focussing on manufacturing or development, who takes of the marketing? The world should know that your product/service exists. So the best option is to hire a growth hacker right away.

Number 4: You have tried everything, but it’s still not working

GHA Signs That You Are Ready To Hire A Growth Hacker Article Image

There is a blog, you are active on social media pages, PPC checked, SEO is all good, but the results are zero or negligible. If you have tried all the possible things for business growth, and it’s still not showing results, please hire a growth hacker. It means that you work a lot, but not in the proper direction. A growth hacker can definitely solve this puzzle.

These are just generalized signs. Every company is different, so think about your signs in addition to the above. It will help you get a better vision. If you find that you need a growth hacker, take your time. Think about the qualifications, be confident while selecting, and always consult colleagues from the similar field. Their experience of hiring employees count a lot. So keep rocking and wishing you the best of growth!

Growth Hacking & Lead Generation

Growth Hacking & Lead Generation

Some people ask, what is the relation between growth hacking and lead generation? It is simple, growth hacking leads to lead generation. But both of them need each other. Both are equally important for business growth. So growth hacking is quite a popular word nowadays. But it isn’t any kind of magic. It is just data-driven experiments. Some are successful and the others are not! It is something like trial and error.

A lot of growth hacking strategies involve PR investment and paid campaigns. Especially, B2C companies receive a lot of advice from growth hacking companies that are focused on generating leads. So what are the growth hacking strategies that result in lead generation? Let us have a look.

Replace Contact with Content

GHA Growth Hacking & Lead Generation Article Image

Do you have a wonderful landing page for getting web traffic? If yes, is it successful in actually getting traffic or converting a B2B lead? Most of them will say “No”, it isn’t successful. Look at the “Contact Us” section or page. As per the traditional format, a lot of people simply put up a contact us form. This is not a good idea. Add some enticing content to it.

But what is this enticing content? When it comes to B2B technology space, the audience has a lot of questions. From basic questions like budget and time limit to technical questions related to lead generation and SEO. Some will ask you the specifications while others will ask you about the benefits of using your product or service.

So add such brief information before the contact us section. You may also add a link to your capabilities brochure. It will help you generate more leads. The conversation goes to the next step, some type of a future sales conversation.

Revisit and Update The Linking Structure

GHA Growth Hacking & Lead Generation Article Image

Why is SEO one of the best growth hacking strategies? The reason is that you get more traction from people who are already searching for your product/service. For a long-term grab on SEO, create multiple landing pages around the keywords you love. For example, keyword services, infrastructure services, data center services, page optimization services, etc. So now consider these keywords and create content.

Next, please locate all the important pages in the top-level navigation. Adjust it in such a way that visitors may easily get hold of it. Don’t forget to link these pages in other website pages and sections like the blog, about us, footer, etc. This will help you build SEO authority through semantic keywords. Hopefully, it will help Google recognize these pages and will slowly receive a good ranking. We are just discussing the topic in brief, there is more to it. I recommend that you contact the experts for it.

The Use of Microdata For Searches

GHA Growth Hacking & Lead Generation Article Image

What is Microdata? It is a type of coding language. The crawlers understand microdata. So they use it to understand your content, the niche, the target words, etc. If you have ever seen “rich snippets” in Google searches, these are some type of microdata. It includes pictures, reviews, review stars, bio, etc.

How is it helpful as a marketing strategy? Microdata helps increase the click-through rate. It helps you stand apart from others while searching. But you will only stand apart if there is uniqueness! So never copy and paste stuff on your website. There is something known as the Schema microdata language. If you handle your website as a developer, then you should know it. Else, simply ask your developer to incorporate it. It is especially useful for product pages, upcoming events, reviews, etc, the ones in trend. One can test the changes with Google’s Rich Snippets Testing Tool. So don’t wait, go for it!

There are many growth hacking strategies. These are the ones that are discussed less. But let me tell you that growth hacking is a concept, there is no rulebook for it. Practice it, experiment with different techniques, be open to new ideas, and don’t hesitate in trying anything new. The most important of all, be updated!

 

Upcoming Growth Hacking Conferences

Upcoming Growth Hacking Conferences

Growth Hacking is growing. We all know this. But what are you doing to support it? It is always great to meet people who love what you love! Growth Hacking conferences are such gatherings where people who love growth hacking come together. Why are these conferences worth attending? Obviously, because it will help you be updated. But the other important thing is that it expands your horizon. You meet awesome people at such conferences. I rather call such conferences as gatherings, because enthusiasts meet up and come up with something new.

Growth Hacking conferences are attended by the top minds in the industry. They are interesting, amazing, unique, and helpful to the society. So why don’t you join any of the upcoming growth hacking conferences? The conferences are listed in the ascending order, as per the dates.

Inbound 2018

GHA Upcoming Growth Hacking Conferences Article Image

Tens of thousands of marketers, salespeople, and customer success experts attend “INBOUND”. It is held for a week with four days of inspiring talks from amazing speakers like Michelle Obama, Issa Rae, and Gary Vaynerchuk. Apart from the talks, there will be educational breakout sessions by marketing, sales, and customer success experts.

Details:

Location – The Boston Convention & Exhibition Center, Boston, MA

Date – September 4-7, 2018

The Benchmark Search Conference 2018

GHA Upcoming Growth Hacking Conferences Article Image

This conference is a one day conference. It is specially designed for the senior experienced in-house marketing professionals. The conference features world-class speakers from all around the world. The topics include SEO, PPC, Social Media, and Content Marketing. A must-attend conference for socializing and experience sharing with the industry experts.

Details:

Location – Hilton Hotel, 303 Deansgate, Manchester, UK

Date – September 5, 2018

The DMWF Conference

GHA Upcoming Growth Hacking Conferences Article Image

The conference is going to be held in Amsterdam, yep an amazing place. The DMWF Conference includes interesting topics like :

  • Digital Strategy
  • Brand Recognition,
  • E-Commerce
  • Influencer Marketing,
  • Content Marketing
  • Data
  • Analytics
  • Personalization
  • Automation
  • Virtual Reality
  • Artificial Intelligence
  • Mobile Marketing

There are two parallel conference tracks. In short, it is a two-day conference with loads of variety. It can be considered as some kind of a complete small package.

Details:

Location – Beurs van Berlage, Amsterdam

Date – September 19-20, 2018

BrightonSEO

GHA Upcoming Growth Hacking Conferences Article Image

If you aren’t able to attend week-long conferences or are short of time, then BrightonSEO is worth attending. The reason is that it is just a one-day search marketing conference. It is held twice a year. Some of the best speakers from all over the world attend it. The crowd is amazing as well!

Details:

Location – The Brighton Center, East Sussex, England

Date – September 27-28, 2018

SearchStars

GHA Upcoming Growth Hacking Conferences Article Image

SearchStars is a promising and a must-attend conference for people who love search engine optimization. The topics of SearchStars include Search Engine Optimization, Digital Analysis, and PPC. Potential speakers from all over the world attend this conference. The goal is to inspire and share knowledge. This conference is the best for people who wish to develop their search engine optimization and online marketing skills.

Details:

Location – STUDIO, 24 Nordenskiöldsgatan, Malmö, Sweden

Date – October 9, 2018

Digital First

GHA Upcoming Growth Hacking Conferences Article Image

With more than 10 years of experience, Digital First is growing every time. It is one of the leading events in Belgium. It helps connect digital leaders from all around the world. There is a powerful 2-day agenda in this conference. It includes international interworking, meeting successful actors, experts, leaders, and innovators from the digital sector. This event is awaited by a lot of digital marketing enthusiasts.

Details:

Location – Avenue de Port, Brussels, Belgium

Date – October 17-18, 2018

The LavaCon Content Strategy Conference

GHA Upcoming Growth Hacking Conferences Article Image

The LavaCon Content Strategy Conference is known to help professionals stay connected and innovate new things. The conference also offers consultation and translation. Different tool vendors come together and discuss new innovations. They fund it if needed. On the other side, content professionals collaborate with each other as well. This time, the conference is for 4 days.

Details:

Location – Astor Crowne Plaza Hotel, New Orleans, LA

Date – October 21-24, 2018

PPC Hero Conference

GHA Upcoming Growth Hacking Conferences Article Image

This conference is like a mine of knowledge. Why? There are 44 Sessions. 44 Paid Search Experts, 275 Like-Minded Marketers, and other Enthusiasts. A lot of digital marketing experts are looking forward to this conference. It includes a training event that covers more than PPC, rather it focuses more on paid search alone. The conference will help you manage your accounts in a better way and stay updated.

Details:

Location – etc.venues, 200 Aldersgate, London, UK

Date – October 22-24, 2018

There are more such events. But I hope that you attend as many as possible. Conferences keep coming and going, but the fact is, the connections you make out of them, stay lifelong! So please be there and lead your way to success!