How I Reached Over 100 Million Views on LinkedIn

By | Growth Hacking, LinkedIn | No Comments

I reached 100 million views on LinkedIn.

And today, I have 42,000 followers.

Not all the views are mine.

I ghost write for founders to help tell their stories.

All of these founders started with close to no presence on the platform.

I didn’t have leverage to work with except their stories.

After posting close to five thousand pieces of content in the last three years, I’ve honed the process of creating engaging copy.

For the first time, I will release the step-by-step playbook in this post.

This way you can write stories that get viewed by millions.

Are you ready?

Let’s go:

1. Mobile Optimized

More than half of all engagement with LinkedIn, 57% in fact, takes place via mobile.

However, people still don’t understand how to write mobile-optimized content.

They stick with chunky paragraphs that make it hard to read.

Through 2017, I only noticed a few writers taking into consideration mobile first when writing.

And these writers were getting millions of views like James Alutcher.

But few of these writers regularly participated on LinkedIn.

And none were participating in the status area.

This opened up a HUGE void for someone to fill.

That person was me.

By writing mobile first, you’re helping the reader consume your content. It’s hard for them to read blocks of text on their tiny phones.

They lose their place.

They lose their attention.

And you lose engagement.

2. Create a Wave Pattern that Draws the Reader

Anticipation.

That’s what people feel when they see this design.

You’re about to run down a hill.

As you start running – you pick up speed.

The anticipation of moving faster excites you.

Now if you’re running on a flat street there’s a lot less of it.

This type of curvature in the picture below is like that of a hill.

You see the sentences shortening.

Your reading speed increases.

Then it stops for a second.

Maybe it’s a one or two-word sentence.

It packs a punch.

All the emotion makes you want to read on.

So you continue with the next sentence that’s much longer.

And the pattern repeats.

By providing anticipation – you’re providing the reader more emotion.

As a result, they’ll like or share your status.

3. Understand Your Audience

LinkedIn usage is the highest among the 18–29 year old age group.

Here’s what the age split looks like:

  • 34% of 18–29 year olds use LinkedIn
  • 33% of 30–49 year olds use LinkedIn
  • 24% of 50–64 year olds use LinkedIn
  • 20% of 65+ year olds use LinkedIn

Here’s what the gender split looks like:

  • 31% of online men use LinkedIn
  • 27% of online women use LinkedIn

Because these stats don’t heavily skew one way or another, you need to pay attention to other relevant cues.

These include posting times and who you’re connected with.

If I’m connected on LinkedIn with mostly people in the U.S., then my Friday night is their Friday night up until west coast 9 p.m. (I live in Los Angeles).

I’ll post a status like this one:

By using the phrase “Friday night” and posting this status on Friday night, my hook is now more relevant to my audience.

I’ve done this with Saturday and Sunday, too.

There are a thousand ways to get creative here – it depends on your audience.

Ask yourself:

“Who am I connected to? And what do I share in common with them?”

4. How to Start a Status

Every quality piece begins with a pain point, significant change, announcement, career relevance or credibility.

You can mix and match these characteristics.

Here are a number of examples:

1.

I start with pain.

Then I dig into the pain with a tangible example.

2.

I start with pain.

Then explain it with a tangible example.

3.

I start with pain.

Then explain it with career relevance.

4.

I start with a major change.

Then explain it with controversy.

5.

I start with pain.

Then I dig into the pain with career relevance.

6.

I start with career relevance.

Then lead it into controversy.

7.

I start with controversy.

Then lead with more controversy.

To make it easier, here are a number of openers that will make your statuses pop:

Now that you know how to start a status, the hard part begins.

Everything in-between.

5. Use Tangible Conversation

The more tangible your piece, the more engaging it is.

To make a piece tangible, it means the reader can imagine what’s happening.

And most tangible writing is re-enacting conversation.

There’s a fine balance.

You need to leave a little imagination to the reader, but not enough to make them pause to think.

If the reader pauses to think – you’ve lost them.

Here’s an example of a re-enacted conversation:

Notice how I didn’t put the “I asked” or “He replied” after the quotations. I have it lead to the quotations because it reads faster. It keeps the reader from pausing.

You can also see this in the example below:

I recommend using one or two pieces of tangible conversation in every status.

This will take your game to a new level.

The next step is to be specific.

People will write “it’s expensive.”

How expensive was it?

“I lost money.”

How much money did you lose?

If you’re not specific, then you’re not tangible.

You’re giving the reader too much room to think.

There is a balance.

You don’t want to say “I helped my brother, sister, mom, dad, and uncle.”

Say, “I helped my family.”

It’s up to you to find it the balance.

Put yourself in the shoes of the reader.

6. Simplify Complex Words

Don’t overestimate your readers’ intelligence.

Complex words will lose them.

Even if they know the definition – if it takes them a second to recall it, then you’ve lost them.

Here’s a list of words you should stay away from.

I included the simpler version on the right.

  • Cognizant — aware
  • Commence — begin, start
  • Inception — start
  • Leverage — use
  • Optimize — perfect
  • Prescribed — required
  • Proficiencies — skills
  • Subsequently — after or later
  • Numerous —  Many
  • Sufficient — Enough

7. Be Known for One or Two Adverbs

Adverbs make your writing unique.

And they destroy your writing at the same time.

If you use the word “so,” then don’t use the word “just” in the same sentence.

For example, don’t write “So he could just go on his way.”

This is awful writing.

Stick with one or two to sound personal.

The more adverbs you have – the more people think.

If they’re thinking, then you’ve lost them.

And when it comes to adverbs – don’t use any that end in “-ly”

There’s no exception to this rule.

Here’s a list of common adverbs to stay away from:

“So”

“Just”

“Also”

“Very”

“Well”

“Still”

“As”

“Actually”

“Probably”

“Already”

“Finally”

“Simply”

8. Avoid Common Adjectives

This is my biggest pet peeve.

Common adjectives will cripple any status – no matter how engaging the intro or outro.

Adjectives give room for readers to interpret – the opposite of what we want.

We want a clear picture of the story you’re writing in their head.

“It was great.”

How great was it?

The problem is obvious – adjectives are blanketed statements that mean nothing.

Never, and I repeat, never use these common adjectives:

“Great”

“Excellent”

“Wonderful”

“Beautiful”

“Good”

“Bad”

“Big”

“Best”

“Able”

“Small”

“Low”

“High”

A few of these adjectives in a status can derail the entire piece.

And this is where most writers fail.

Don’t be one of them.

9. Avoid Non-Definite Words and Phrases

If you’re not definite in your writing, then you’ll lose the reader.

It makes you appear not confident in your opinions or ability to recap stories.

For example,

“I think he went to the store.” vs. “He went to the store.”

You trust the second sentence more.

To build more trust with your audience, avoid these words and phrases below:

“Sometimes”

“If”

“Possibly”

“I think”

“I decided”

“I thought”

“Usually”

“Particularly”

“Close to”

“Maybe”

“It seems”

10. Avoid Unnecessary Questions in the Middle

I don’t know why this has become a thing, but it is.

People use rhetorical questions in their writing.

And it makes the reader pause to think.

As a result, they get no engagement on their statuses.

There are four times when you can use a question in status writing:

1. Self-conscious thoughts of the writer

“What would my friends think?”

“How would my mom feel?”

2. Intro-ing your last one or two sentences

3. Ending on a question for engagement

4. Tangible conversation

That’s it.

11. Don’t Interrupt the Flow

Stay away from these words and symbols.

1. “And”

This word elongates your sentences.

Here’s how to avoid the word “and.”

You can write the paragraph this way:

“I don’t expect most people to know what it’s like. I moved cities to live with my co-founder, built the company on a credit card, and had friends call me crazy.”

Or, it can be broken down in a more engaging way.

2. “Or”

Bad example: I could run for it or take the bullet.

Good example:

“I had two choices:

Run for it.

Or take the bullet.”

The second example pulls the emotion out of the “or” by adding a pause with the colon after the word “choices.”

3. “!”

If you’re a descriptive writer, then an exclamation mark won’t add value.

For example, “It was great!” vs. “It was great.”

There’s no difference of emotion between these sentences..

Use a description over an exclamation mark.

4. “()”

If something needs to be said, then say it.

Don’t hide it.

It will only serve to puzzle the reader.

5. “…”

Somehow this is a thing, too.

Ellipsis don’t provide suspense – descriptions do.

Avoid them at all costs.

12. Be Dangerous

My high school grammar teacher would kill me for saying this.

You don’t need to write in complete sentences.

You need to write for momentum.

Here’s an example:

I don’t include the subject in the last two sentences.

It doesn’t matter because you know the subject.

The momentum keeps the “he” present.

 

Here’s another example.

I end a status on two incomplete sentences.

And again there’s no subject.

The momentum keeps the “You’re choosing” present.

This takes a lot of skill.

If you can master it, you’ll stand out as a top-tier writer.

13. How to End a Status

Tie it to a call to action.

Then back to the premise.

This is where most statuses fail.

People read it through, then don’t know the main takeaway.

In the example below, the ending ties back to the company.

This is the organic CTA.

Then the status reiterates the premise while making it about the reader.

It ends on a note of biased inspiration – something everyone can agree with.

Here’s another example.

The status ties back to the company’s culture – this is the organic CTA.

Then it dives into biased inspiration.

If you don’t make it about the reader, then make it about your employees.

Or, make it about both.

If people don’t walk away feeling a strong emotion, then don’t expect them to like, comment, or share your post. Adhere to what works.

You’re Ready to Write Copy like A Pro

This step-by-step guide – is only that, a guide.

You need stories worth telling that make the read worthwhile.

And it’s hard to write with tangible examples and momentum if you don’t feel it.

The hardest part is not understanding copy principles –

It’s feeling enough empathy to know the reader will have a strong emotional response to what you wrote.

You can’t train this.

It comes from the experience of living through the stories worth sharing.

If you don’t have them.

Create them.

Then write.

 

How to Automate an Entire Hyper-Local Membership Funnel

By | Growth Hacking | No Comments

Want to take over a city?

You’re in luck.

I’ve built a couple of hyper-local membership models.

I’ve even managed seven city memberships at one time.

Number of members?

Over 5,000 people.

If you want to do the same, here’s how you can make it happen:

1. Start with a Facebook Ad

It all starts with a Facebook ad.

In this example, I’m selling a startup membership.

You’ll notice that there’s no picture of startup events, only the city.

This works because the audience has a higher affinity towards their city than startup events.

In other words, they take more pride in their city – in this case, it’s Los Angeles. We also play to humor that startup entrepreneurs would enjoy “You won’t find models here.”

This works perfect because it also plays to LA’s vanity culture, too.

The audience: we target people interested in Y Combinator, 500 Startups, Startup Weekend, and much more. The result: an audience of 50,000 people 🙂

The placement: we’re not expecting people to pay. We only want emails for a drip sales campaign. So we target only the mobile news feed. That’s where we get the lowest cost-per-conversion.

Cost-per-lead: $2

2. Design a High-Converting Landing Page

The next step is to create a landing page that explains the benefits well.

Because we’re only looking to collect an email and the benefits are clear, we don’t design a long landing page. We stick to a one-fold design.

And rather than use a background picture of an events, we stick with a picture of Los Angeles because it converts up to 3 times higher. Notice how the copy places an emphasis on exclusivity with “underground,” and where they’ll get the tickets “your email.”

These words help increase the conversion rate by upwards of fifty percent.

Why?

People want to believe their special while knowing where they’ll receive the benefit.

We’re almost ready to drive traffic.

But first we need a thank-you page to complete the entire landing page experience.

3. Make it Exclusive

When visitors hit the thank-you page, they can’t get the benefit right away. This adds value to the membership by making it more exclusive.

And then we make it clear that we’ll notify them when a spot opens up.

The main difference?

We use a picture of a startup event hosted at the Nasdaq to add credibility.

Keep in mind, we haven’t used a picture of startup event until they hit the thank-you page.

4. Deliver Emails Straight from Gmail

If you’re receiving less than a hundred leads a day, then send your follow-up emails right from your Gmail to increase your deliverability rate.

To do this, I sync Autopilot with Mailshake using Zapier.

When I have a new a lead, they get added to my Autopilot mailing list. Rather than send the immediate follow-up emails from there, I have it “zap” the contact information right into a Mailshake campaign.

By sending through Mailshake, it triggers emails in my Gmail account. As a result, the emails the lead receive look more organic.

The best part: I can send reply emails.

This means I can send replies to previous emails to create a thread. As a result, this increases the click-through, open, and reply rate. Magic!

5. Create Follow-Up Emails

Once someone becomes a lead, I send out three emails to them in the next week.

Each of these emails outline the benefits and make the membership sound exclusive.

Immediate Email

This email goes out right away.

The secret: We don’t give them access.

We play up the exclusivity.

Subject: Hey {{first_name}} you’re Invited to BAMF Insiders

“Hey there {{first_name}}

I’m Josh the CEO at BAMF Media.

We got your request for an invite to Los Angeles’s BAMF Insiders and think you’d enjoy the experience.

We’re opening up 50 spots in Los Angeles –  first come, first serve.

What is UpOut Insiders exactly? It’s the best way to explore LA’s startup scene without the touristy vibe.

  • Each month, we curate a list of LA startup events for you
  • You choose your favorite two
  • Instantly receive complimentary tickets to each in your inbox

Be warned: If you’re not at least a little entrepreneurs, Los Angeles’s Insiders may not be for you.

It’s only for people who want to try new things, and meet new people.

We’ve sent Los Angeles startup adventurers to meet the founders and execs from Quora, Snap, YouTube, VC firms, and more.

You can think of us as your own personal and exclusive startup club that will give you the nudge to try something new.

Interested? Be on the lookout for another email from me TOMORROW morning containing a special link to claim one of the Los Angeles Insiders spots.

Have an awesome day :)!

Josh

CEO

BAMF Media

P.S.

Space is limited and our spots tend to fill up quickly, so please be on the lookout tomorrow to ensure you don’t miss out!”

Second Email

In this email, our goal is to get the reader to click through on “Join Insiders FREE”

This will take them to a landing page that “warms” them up before they enter their payment information.

Subject: Hey {{first_name}} your BAMF Insiders invitation [inside]

“Hey there {{first_name}}

My name is Josh and I’m the CEO here at BAMF Media.

We received your request to join Los Angeles’s Insiders and think you’d enjoy the experience.

We’re opening up 50 spots in Los Angeles – first come, first serve.

What is BAMF Insiders exactly? It’s the best way to explore Los Angeles’s underground & secret events.

  • Each month, we curate a list of LA startup events for you
  • You choose your favorite two
  • Instantly receive complimentary tickets to each in your inbox.

WARNING: If you’re not at least a little adventurous, Los Angeles Insiders may not be for you.

It’s only for people who want to try new things, and meet new people.

To ensure LA Insiders is a good fit for both of us, we’re giving you a 30-day membership – completely FREE.

Here’s How To Join BAMF Insiders For FREE:

Use the code “growthhacking”

after you click the link below to get a full month of Insiders for FREE.

Think of it like a test drive – but one where you get to go to some really cool startup events.

During this month, you get to claim at least a pair of tickets worth between $50 to $300 to events to see the founders and execs of many top Los Angeles companies.

…plus you have the chance to get another set of bonus tickets as well!

If you love your experiences at Los Angeles’s best startup events and want to continue with Insiders, dues are only $29 per month.

If not, no worries, you are welcome to cancel at any time hassle-free.

Click the link below now to try Insiders free for a full 30 days.

Join Insiders FREE 

If you have any additional questions you can email me back.

In the meantime, have a great week!

Cheers,

Josh

CEO, BAMF Media

P.S.

There is absolutely no risk to join. You get a full 30 days of Insiders for FREE, but to make sure we can give our members first class service, we can only accept a limited number of new members at this time. Don’t miss your spot.”

Wednesday

For this email, we keep it simple by making it a reply email. This way it looks more organic.

The body copy:

“Hey!

Did you see my email yesterday?”

6. Add Extra Love Mid-Funnel

For a higher conversion rate, you can send LinkedIn connection requests to new leads.

How?

Use a free Chrome extension like Full Contact or Clearbit.

Next pay a virtual assistant to comb through your sent emails to connect with the leads at scale.

I recommend sending them this LinkedIn personal invite:

“Hey {{first name}},

I noticed you were interested in our exclusive LA startup community.

We’d love to have you join. ”

7. Design a Benefits Page

Once they click through to the landing page from the email, this is what they see.

You’ll notice there’s social validation EVERYWHERE.

You can’t escape it.

Plus, we outline the benefits one more time.

On this page, they’ll click “Join Insiders.”

8. Design the Payment’s Page

“Join Insiders” takes them to a payment page.

On this payment page, they review the membership benefits on the right (if on desktop). And because many were not expecting to pay even though we outlined that fact in the email copy, we add details on why they need to input their credit card information.

Notice how we make the process sound easy with the headline “…in 3 Easy Steps”.

We also include logos and testimonials to provide more social validation.

Another benefit we provide is that we accept Stripe AND PayPal.

By only accepting one, we turn off many would-be customers.

The integration only takes a little coding – so worth it.

And boom! There you have it.

Implement Today

I used Unbounce to create most of the landing pages.

I then outsourced the payment page for a couple hundred dollars.

If you copy these steps, it will take you less than a day to create the funnel and drive new leads.

If you want to build a hyper-local membership community, then there’s no excuse not to do it.

Are you ready to take the reins?

How to Create a B2B Social Media Marketing Army

By | Growth Hacking, LinkedIn | No Comments

We created a system to make LinkedIn posts go viral, non-stop.

They come from myself, my co-founder, and employees.

All of them tie back to our company.

And send traffic to our site.

In fact, they’ve led to 90 percent of our new leads.

Keep in mind, we have a 11,000-person Messenger list and an active 16,000-person Facebook Group.

In other words, LinkedIn statuses result in almost 10X more leads than our list and community, combined.

Here’s the step by step of how we did it:

1. Create a Repository of Viral Content

As a copywriter, I’ve written over one hundred viral posts.

I turned each one into an outline and saved it in a Google Drive.

This was the hard part.

To hit one hundred viral posts, I had to write several thousand pieces.

This took a couple of years of writing.

Brutal.

Once we outlined one hundred pieces, we had the confidence to hit home runs over and again.

2. Develop Tools to Automate the Processes

Rather than keep all these outlines in a Google Drive, we put them in a custom Chrome extension.

This way we can insert them right into our LinkedIn statuses.

It even works with Facebook and Quora, too.

We named the tool, Sposts (social posts).

It cost us $2K to build.

Here’s an example of it in action:

This is the fastest way to publish viral content on any platform.

What are the repercussions?

3. Invent New Positions

We hired writers.

Their job?

To tell the stories of our employees both business and personal.

In every story, we link back to our company page.

The results:

This drives thousands of visitors every month to our website.

Not just any visitors, but people who’ve already read our LinkedIn statuses, then read the About Section on our LinkedIn company page, and finally, clicked through to our website.

Our KPI is how many people we can drive through the link in the picture below.

To give you a reference, we went from zero followers on the page to almost 8,500 in four months.

Now that we’re putting more effort into it, we’re expecting 40,000 in the next nine months.

This gives us an entirely new asset to distribute content from.

And our latest company post had 500+ engagements.

That’s powerful.

Get the Best on Board

When it comes to writing stories, we don’t make exceptions.

We need top-tier writers.

How do I know?

It took me five years of writing to build the audience I have.

That’s hard to replicate.

Plus, we don’t present the average job.

We give writers 1300 characters to go viral.

It takes a high level of writing expertise to make that happen.

There’s no doubt that LinkedIn has become the new go-to platform for getting leads at scale and brand building.

Have you jumped on it?

How to Extract All the Emails from Your Facebook Friends

By | Facebook Ads, Growth Hacking | No Comments

Wish you could stay in front of your Facebook friends all the time?

Now you can by remarketing to them.

It only takes a minute to set up.

Here’s how you do it:

Step 1: Create a Yahoo Account

Why Yahoo?

Isn’t that so 2012?

This old platform works in our favor because they had a deal to sync your Yahoo connections with your Facebook profile. It only takes a second to create your profile, then another to click on the address book in the top right-hand corner.

Step 2: Import Facebook contacts

Once you click on the address book, you’ll have the option to import your contacts.

Click on the button.

Now you have the option to import your contacts from Facebook.

Once your Facebook friends’ emails are imported, it’s almost impossible to scrape them.

Yahoo knows what you’re doing and makes it a huge pain to access this data.

That’s why we created a Chrome extension to extract all these people.

Step 3: Growth hack it

To get the Chrome extension, click here to access the Zip file. Then download it and open the folder in your extensions area by going to “More Tools,” then click on Extensions.

When you’re here, turn on Developer mode.

Next, click Load unpacked extension.

Now when you login to your Yahoo account, you’ll have a Download Contacts CSV button on the bottom-left corner.

Click the blue “Download Contacts CSV.”

You’ll now have almost your entire list of your Facebook friends’ emails.

Plug this list into Facebook as a custom audience to start running ads to them.

How easy was that?

 

 

How to Retarget the Fan Base of LinkedIn Competitors with Facebook Ads

By | Growth Hacking, LinkedIn | No Comments

Want to target your competitor’s most active LinkedIn fans with Facebook ads?

Now you can.

With our tool Crowdist, you can scrape everyone who engages with your status via comments or likes.

Note: you can outsource similar tools on Upwork (or scripts which are cheaper) for a couple of hundred dollars. In the meantime, know we are releasing this tool to the public in – hopefully – one month.

The problem with Crowdist is we only get work emails from the posts. Not the best for creating a remarketing audience. To get their Gmail, Yahoo, or Hotmail emails, we use a Chrome extension called Contactout that provides them.

Or, we can use RocketReach.co or Pipl to retrieve personal emails at scale from the LinkedIn data we receive from Crowdist. Note that these services can get rather expensive.

Here’s how the process works at scale:

Step 1: Extract Profile Data Using Crowdist

From people who comment:

From people who like a post:

Once you have their profile data in a spreadsheet, filter it by the demographic that makes sense for your prospects. For example, we’ll remove everyone from the spreadsheet except people with “founder” or “CMO” in their title.

For Contactout, we contract a virtual assistant to go through all their LinkedIn profiles to provide their personal emails in another column.

Keep in mind you can only go through five hundred profiles/day if you have Sales Navigator. Otherwise, LinkedIn will ban you at their discretion.

Once we have a decent number of personal emails, we can market to them. The first step is uploading them into Facebook as a custom audience.

By using the Contactout and LinkedIn scraping, here are three custom audiences you can create:

  1. Create a custom audience based on the people who like or comment on your content.
  2. Create a custom audience based on the people who like or comment on other people’s content.
  3. Create a custom audience based on the people who engage with a LinkedIn company page content.

You can then filter each audience by job role and other criteria based on the exported profile data. Now you can run hyper-targeted Facebook ads at scale.

We use a few media different assets to create eye-popping Facebook ads.

You must use the right media assets. For example, if you scrape Tony Robbins’ posts, then you should have his name in the copy or a picture of him in the image (with approval, of course). This way the Facebook ad will attract his LinkedIn followers.

If you nail down the media assets, you’re off to the races. I’d recommend using several LinkedIn accounts for scraping. This way you can build your remarketing audiences faster.

Also! If you’re concerned you don’t have a budget for retrieving personal emails, then know it’s not the end of the road. You can build a Facebook remarketing audience with only work emails. The audience is smaller, but it still works and converts.

If you have any questions about this process, you can message me here.

P.S. We are releasing our LinkedIn growth hacking book next week with a limited version of our Chrome extension for auto-connecting based on URLs. Excited to share it with you.

 

 

How to Reverse Engineer LinkedIn for Predictable Virality

By | Growth Hacking, LinkedIn | No Comments

Over the last several months, we’ve seen the rise of viral LinkedIn posts.

Millions of views, comments, and website visitors.

Are you getting your slice?

To get ours, we took a scientific approach.

We immersed ourselves in the data.

Rather than relying on hunches, we wanted to know at what point you can consider a post viral.

How many Likes or Comments does it take?

And in what period?

With enough data, we discovered the magic number – here’s how:

Step 1: Discover a Correlation

We tested whether comments correlate to views. We missed the mark.

Then we tested whether Likes correlate to views. We hit the bullseye.

At BAMF Media, we already A/B test our own LinkedIn posts. We know when we’ve hit virality to the point where if posts are not getting strong enough engagement, then we take them down.

If it’s within the first hour, we still have time to adjust.

Rewrite the first line. Draw in the emotion sooner. Emphasize the pain harder.

This process is raw. It’s intuition combined with our best practices and relentless obsession for excellent copy.

It’s not a science, but it works.

Here are our results so far.

The number 142.

That’s how many views a post will get for every Like – on average – with a 90.04% confidence.

You can see how strong the correlation is in the line graph below:

LinkedIn posts have a limited window. Most only go viral for three days.

72 hours in three days. 704 likes / 72 hours = 9.78 Likes/Hour.

Let’s assume that people are asleep 8 hours a day. That leaves us with 16 hours.

16 x 3 days = 48 hours.

704 likes / 48 hours = 14.678

If you are aiming to get 100,000 post views, make sure that you get 15 Likes in the first hour -minimum.

Without taking any other velocity engagement metrics into account (which we don’t have the data for yet), you need, at least, 15 likes in the first hour of a post if you want to get 100,000 views.

How about 1 million views?

Assuming people don’t sleep (LinkedIn is a global network):

1,000,000 / 142 = 7,042 Likes / 72 Hours = 97.80 Likes within First Hour.

Taking into account the views per like rate increase as posts gain velocity and LinkedIn’s algorithm picks it up, then this number is around 50 – 60 Likes.

If you want to get 1 million views, keep A/B testing your post until you get ~ 50 – 60 likes within the first hour.

Our views per like ratio is 90% accurate when analyzing posts after they’re live for three days. Finding how to weigh likes and engagement more accurately in the early hours is our goal moving forward. 

2. Create a Predictable Model

If you’re interested in running a linear regression model to find slope and correlation between engagements and post views, then there are many tutorials readily available via Google.

Here’s an inside look at our spreadsheet where the magic happened. (Note: The data set has been reduced for simplicity.)

INITIAL GOAL: Create an accurate estimate of “Post Views” even though it’s not public.

NEXT GOAL: Developing a chrome extension that provides accurate predictions of whether a post will go viral within the first hour based on past engagement stats. To do this, we need to account for velocity – the rate at which LinkedIn increases your reach when your content is “fire.”

Profile Name Date Comments Likes Views Estimated Views Views/Likes Views/Cmts Est. Views Cmts.
Josh 3w 1,073 32,342 5,286,170 4,592,564 163 4,927 3,156,766
Josh 1w 327 5,339 1,110,415 758,138 208 3,396 962,034
Houston 2w 111 3,903 361,784 554,226 93 3,259 326,562
Houston 1w 71 1,622 230,715 230,324 142 3,250 208,882
Josh 22h 93 938 95,476 133,196 102 1,027 273,606
Houston 2w 16 298 55,496 42,316 186 3,469 47,072
Houston 2w 8 104 10,131 14,768 97 1,266 23,536

Key Stats:

Avg Views/Likes Avg Views/Cmts Confidence (Likes) Confidence (Cmts)
142 2,942 90.04% 67.02%

 

How to BAMF Your Posts

Even if the magic number of Likes in the first hour is between 50 – 60, it doesn’t mean your post will go viral. You need excellent copy to attract engagement.

Ask yourself:

What’s your hook?

What’s the learning lesson?

If you can transfer enough emotion to the reader, then you’ll get engagement.

If all you have is a magic number – that won’t move the needle.

So before you think you have it all figured out, buckle down, and write excellent copy with an aim to hit the viral benchmark.

If you’re looking for more LinkedIn growth hacks, stay tuned and get notified of our Product Hunt launch by subscribing to our weekly updates here.

3 Ways to Growth Hack LinkedIn Engagement & Traffic

By | Growth Hacking, LinkedIn | No Comments

So you want to growth hack LinkedIn, eh?

You’re at the right place.

Over the last five months, I’ve discovered the power of LinkedIn – it’s a lead generating machine.

Not only leads but influence.

Using LinkedIn, I can engage with many of the most segmented audiences at scale with precise messaging.

Upwards to hundreds of thousands of people.

You can, too.

Using these three growth hacks, you’ll have the entire toolkit.

Let’s take your LinkedIn growth hacking skills to the next level:

1. Target the Most Segmented Audiences

At BAMF Media, we do things differently.

We built our own in-house tools to extract those who engage with posts. If you’re looking to do the same, know that it’s relatively inexpensive to outsource via Upwork or Freelancer, especially if you’re only asking for a script.

In the picture below, we extract everyone who comments on an influencer’s post to get their most active audience. This will return their email and profile information including job title, company size, company name, industry, and LinkedIn URL.

We can also do it with people who liked the influencer’s status or published article such as the one below.

We can scrape up to 10,000 Likers!

Now we can take the following lists and filter them by job title and any other criteria that relate to our target market. For example, this allows us to have a list of the most active founders following LinkedIn influencers.

From here, we auto-connect to them on LinkedIn with personalized messaging using our custom tool (only costs $200 to outsource a script). Now we’re auto-connecting with most active individuals in our target market on LinkedIn.

In the example below, we did this for a recent giveaway to message everyone who commented on this post.

You don’t always need custom scraping and auto-connecting tools. A tool readily available, Linked Helper, auto-connects to individuals on LinkedIn with personalized messaging using Sales Navigator search criteria.

Using the keyword and title function in Sales Navigator you can target almost anyone on LinkedIn that pertains to your demographic. However, using this tactic won’t guarantee that they’re active Commenters or Likers.

2. The Multiplication Effect

Have an employee or a co-founder?

Then you need to copy this formula for them. Your LinkedIn profile provides you a retargeting audience of up to 30,000 individuals and an opportunity to send a personalized message to all of them – entirely automated.

If you get an employee and a co-founder to join, then you’ve tripled those numbers.

For a quick refresher, you get your retargeting audience from exporting your connections on LinkedIn via Settings:

Then you upload them into Facebook as a custom audience.

Talk about scaling fast.

If you produce content regularly, you’ll often see a 10/10 relevance score on the ads you run.

It works with messaging, too.

If you have a Sales Navigator account and three LinkedIn profiles to run automation on, then you can send 2,000 personalized messages/day.

3.  Send Them Immediate Value

Want to send LinkedIn messages at scale?

How about emailing everyone who commented on or liked a particular post?

Then you need a call-to-action that converts.

1. Showcase Your Knowledge with an E-Book

If the audience is specific enough, you can send them to an immediate opt-in for a relevant ebook. Make sure what you’re giving them is jam-packed with value, and the landing page has been rigorously tested with CRO (conversion rate optimization).

Here’s an example landing page using Messenger:

It’s netted me over 5,000 subscribers.

2. Provide them Support with a Community

Send them to a Facebook Group. There’s a low barrier to entry to joining, and you can collect a lot of their information when they try to access to better understand what they want. Facebook provides all groups a survey feature for new requests.

Using this tactic, you’ll expand your thought leadership audience on Facebook fast. If you send up to 2,000 messages/day, you’ll add thousands of new members every week. If you’re using a comment or like extractor, then those people getting added will be a target influencer’s most active audience.

Time to Rock ‘n’ Roll with Precise Targeting

Now that you know how to conquer LinkedIn with precise targeting, it’s time to implement. You can use these tactics across your sales team – taking over your entire demographic in a month or two.

It’s that powerful.

To make it easier, I’m giving away the LinkedIn Auto-Connector Tool in a couple of weeks. It’s packaged as part of our Product Hunt launch for our ultimate playbook on LinkedIn growth hacking (it’s free).

Are you ready?

If so, stay tuned and get notified of the Product Hunt launch by subscribing to my weekly updates here.

The Secret Growth Hack to Building an Affiliate Marketing Program

By | Blog, eBooks, Growth Hacking | No Comments

Credit: Hailey Friedman, Growth Marketing Manager & Blogger at GrowthMarketingPro.com

I had an epiphany about life that led me to the secret growth hack that grew our affiliate marketing program 9X year over year.

First off, what’s an affiliate marketing program?

For those who don’t know, building an affiliate marketing program means building partnerships with bloggers and influencers in your space that have an online audience and paying them per lead they send to your site.

Often, you both sign an agreement at a set cost per conversion on your site. The partnership is mutually beneficial in that they benefit by monetizing traffic to their site, and you benefit by having an influencer vouch for your product and send qualified traffic to your site.

Affiliate marketing traffic is “friendly” traffic

Bloggers who have a loyal following, have readers who return to their site time and time again. These readers have established trust with the blog and content they find there.

Therefore, when a blogger writes about your company and can recommend it to their readers in a genuine way, that blogger is sending a “warm lead” to your site. This is someone who’s already been primed, pre-qualified by learning a bit about your site and is interested enough to click through to learn more.

Why do affiliate marketing relationships matter?

An affiliate marketing lead is comparable in quality to the type of lead you’d get from a referral program – when a current customer refers a friend.

To give you an idea of how strong affiliate leads are, here’s a snapshot of my Google Analytics page showing that affiliate leads signup at a conversion rate that is more than 4.4X the average site visitor.

The Secret Growth Hack to Building an Affiliate Marketing Program Growth Marketing

When I joined RealtyShares in 2015 as the second marketing hire and 20th employee at the company, among the many things on my plate, I was tasked with building an affiliate program from the ground up.

The first thing I did was research and create a list of all the FinTech/investing bloggers in our space and reach out to them via email to invite them to join our affiliate program…

The Secret Growth Hack to Building an Affiliate Marketing Program Growth Marketing

I sent out 50 emails and got 12 responses. All of which did not think the partnership would be a fit or were not interested at this time. That effort produced zero affiliate partnerships.

It wasn’t until I was working on a side project of mine, when I unlocked the secret to building affiliate relationships.

How I discovered the secret to building affiliate relationships

www.topfivecityguide.com is a blog where I aggregated survey responses from hundreds of New Yorkers and San Franciscans about their absolute favorite restaurants in various categories. Each week I’d post a new blog post based off the data I collected “Top Five Brunch Spots in NYC”, “Top Five Burgers in NYC”, “Top Five Coffee Spots in NYC”.

The Secret Growth Hack to Building an Affiliate Marketing Program Growth Marketing

Each time I wrote something I also posted about it on Facebook and Twitter, tagging every restaurant or company that was mentioned in the blog post.

To my surprise, these renowned restaurants and food brands were extremely flattered by the mention and over 50% of them “liked”, “re-posted” and “shared” my tweets…

The Secret Growth Hack to Building an Affiliate Marketing Program Growth Marketing

The Secret Growth Hack to Building an Affiliate Marketing Program Growth Marketing

The Secret Growth Hack to Building an Affiliate Marketing Program Growth Marketing

The Secret Growth Hack to Building an Affiliate Marketing Program Growth Marketing

The Secret Growth Hack to Building an Affiliate Marketing Program Growth Marketing

It was at this point that I came to a realization about life that helped to drive my growth marketing career forward.

People love being recognized.

I took this concept and ran with it at RealtyShares. I put together content: “Top 60 Real Estate Investing Blogs,” “Top 76 Alternative Investing Blogs,” “Top 75 Real Estate Blogs,” “Top 14 Personal Finance Blog” and many more. As many categories as I could possibly think of that related to FinTech or the Real Estate industry. All together we ended up mentioning over 373 different blogs, podcasts, books and influencers within these “Top” lists that we posted to the RealtyShares blog.

Next, I reached out to every single person that was mentioned in one of our blog posts, taking a slightly different approach than the first time I reached out via email- I didn’t mention our affiliate program at all.

The Secret Growth Hack to Building an Affiliate Marketing Program Growth Marketing

Here’s the response I got this time around…

The Secret Growth Hack to Building an Affiliate Marketing Program Growth Marketing

The Secret Growth Hack to Building an Affiliate Marketing Program Growth Marketing

By first giving recognition to the blogger for their fantastic content, I was able to “warm up” the relationship, and therefore Joe and the rest of the bloggers I spoke to were far more open to learning about our affiliate program.

Not to mention all the shares and backlinks we gained when these 373 influencers shared our post with their followers.

Out of the 373 influencers we emailed, 66 of them ended up signing up for our affiliate program. That’s an 18% conversion rate!

By utilizing this strategy alone, I was able to grow our affiliate program 9X year over year.

Not only did affiliate traffic grow exponentially- but the quality of the leads proved to be among the strongest relative to other channels like SEM, Native and Paid Social.

Meaning that signups that came from our affiliate program, became investors at a higher rate and invested more dollars on our platform than signups from other channels.

How do I track my affiliate marketing program?

If you’re looking for a tool to manage & track your affiliate marketing partners and the commissions that they’re each earning, I use Ambassador, which is referral marketing software and it’s awesome. The Ambassador platform makes it easy for affiliates to sign up, access their unique tracking link and monitor their clicks, conversions and commission. You can even pay your affiliates through the platform.

How did I find out about Ambassador? Well, first I used them to build out our referral program at RealtyShares which scaled 10X within 45 days of implementing Ambassador. Enough said. I implemented it on the affiliate marketing side as soon as I saw those results.

The Secret Growth Hack to Building an Affiliate Marketing Program Growth Marketing

However, if you find Ambassador is out of your price range- look into Omnistar. Omnistar’s tool will also let you track an affiliate program quickly and easily and it’s a fraction of the cost.

Omnistar costs ~$40/month rather than $1,000/month like Ambassador. This is the first platform we used to get the referral program off the ground and it worked wonders; however, there were a couple of feature limitations that led us to to our ultimate switch to Ambassador.

So I have affiliate partners- now what?

Once someone agrees to be an affiliate partner, send them a link to sign up for your affiliate program. This link should take them to a sign-up page that explains how your affiliate program works.

For example, “When you sign up as an affiliate, you’ll get a unique link that you can use any time you refer to our company. When someone clicks on your link and signs up or makes a purchase, we’ll pay you $X in commission.”

Every affiliate marketing partner should have their own unique tracking link. That way, whenever they write about your product, they can link to your site and get credit for every click or sale.

If you use a tracking platform like Ambassador, your affiliates can log in and monitor their performance in terms of clicks, conversions and the commissions that they’re earning.

How do you get affiliates to write about your product?

It’s one thing to convince someone to sign up as an affiliate.

You: “Hey, do you want to make money for writing about my product on your blog?”

Them: “Uh, yeah.”

It’s another thing to convince them to sit down, and take the time to create content that will drive affiliate conversions. Your product is likely not the only product that they’ve signed up to promote.

You: “Hey, so I noticed you signed up to be an affiliate, but I’m not seeing any traffic from your site yet…”

Them: “Oh yeah, I’ve been meaning to, but I just haven’t had the time to get around to writing new content”

How do you encourage your new affiliates to take the time to write about your product? How can you get your new partners to prioritize producing and promoting your content ahead of their other partnerships?

Provide affiliates with the tools they need to be successful

This includes:

  1. Pre-written blog posts
  2. Best practices around creative (what works for your company when you write about your product?)
  3. Examples of high converting headlines
  4. Important data points around your company
  5. Press pieces that mention your company
  6. Examples of blog posts from successful affiliates
  7. Set up a kick-off call where you can brainstorm ideas together

Incentivize your affiliate marketing partners

Say it’s a month or two later and you’re still not seeing them send traffic to your site, how do you motivate them to get started?

I’ll tell you how- you pay them!

Money talks.

Check it out…

You: “Hey, so you know how I told you earlier that I’d pay you $40 per conversion? Well, if you send over your first few conversions before the end of the month, you can lock in a special rate $60 per conversion for good.”

Them: “Oh shit, sweet deal. I’m going to get on writing your content ASAP!”

Reward affiliate partners that send strong leads

Before going ahead and offering more money per a conversion, you’ll have to make sure that the numbers work in favor for your company’s ROI.

That might mean that you start newer affiliates at a lower pricing tier and promote them to higher priced tiers once you determine that they send you quality traffic.

It’s okay to pay different affiliates different base commissions per a conversion.

Sucky Affiliate: “Hey, can you bump up my base commission rate?”

You: “Uh, no. None of the leads you are sending me are actually converting. They’re low quality and I can hardly afford to pay you what I’m paying you. In fact, I’m considering terminating our partnership if I don’t see an improvement in lead quality before the end of the month.

Awesome Affiliate: “Hey, can you bump up my base commission rate?”

You: “Yes- the leads you are sending me are awesome and spending a lot of money our product. I can bump up your commission rate by $X.”

Stay top of mind with your affiliate marketing partners

Once you’ve gotten your affiliate partners to “activate” or make their first few referrals that convert on your site, stay on top of their mind so that they’re motivated to pump out content with your company’s name on it.

There are a few ways you can do this.

  1. Email drip campaign: Enter your affiliate’s emails into an automated email drip campaign that sends them an email every week with data and nuggets of information that they can use in their content.
  2. Press: Send your affiliates any articles or press mentions about your company. They can share this with their audience or integrate the news into their own content.
  3. Build relationships– Follow your affiliates on Twitter. Connect on Linkedin. Join Facebook groups and engage in their communities. Integrate yourself into their world and bring value when you can by sharing articles they might be interested in and liking their content.
  4. Host events: Invite your affiliate partners to company events or offer to host a meetup at your office. If you can provide value to your affiliate marketing partners, they will want to return the favor.

Conclusion

People love to be recognized.

  1. Identify influencers you want to partner with.
  2. Create a “top list” blog post that recognizes them for high quality content.
  3. Email them to let them know you think they’re awesome and they’ve been featured.
  4. Pitch your affiliate marketing program.
  5. Manage your affiliate program through Ambassador ($1,000/month) or Omnistar ($40/month)
  6. Set your affiliates up for success and motivate them to get started
  7. Stay top of mind with your affiliate partners

If you carefully track your affiliate marketing traffic, you’ll soon discover that it can be an incredibly valuable source of leads.

At RealtyShares, affiliate traffic has become a huge part of our funnel and this traffic converts to sign ups at a massive rate compared to other traffic sources.

Affiliate traffic is too valuable to ignore!

The great thing about an affiliate program is that it’s relatively inexpensive. Rather than paying per click or per impression like you do on Google Adwords or Facebook, you only pay for actual signups on your site. No money wasted!

If you’re looking for high quality traffic growth, an Affiliate program is an excellent place to start.

How We Launched, Designed, and Automated an Elite Membership for Founders

By | Blog, Growth Hacking | No Comments

In the last month, we drove 30,000 visitors to my personal website and BAMF Media.

Five hundred visits came from ads.

29,500 came from social selling.

What is social selling?

It’s using social media to build relationships with your prospects.

And it’s the foundation of our membership.

We wanted CEOs, founders, and C-level executives to use social selling to grow their personal brand and generate leads.

In the last year, I used social selling to hit 35 million views on my work and help make over a million-dollars in sales.

A little over twelve months ago, I started from scratch.

Zero followers.

Now I’m hitting record highs in engagement and generating hundreds of leads every month for our membership every month.

Here are the exact steps I used to make it happen (feel free to copy and repeat):

Step 1: Create a Landing Page that Converts

I needed a landing page that sold the membership well.

Rather than re-invent the wheel, I copied a similar landing page to what I’ve used for previous companies with subscription memberships.

This page is gold.

It includes testimonials, logos, and community pictures.

Instead of allowing people to buy right here, we have them fill out a JotForm.

We need to qualify people who apply because most can’t afford the membership at $1,500/month.

Moreover, at $1,500/month they expect to talk to someone before they purchase.

2. Qualify Your Applicants

Using Typeform, we ask a number of questions which can disqualify the applicant:

  1. What’s your LinkedIn profile URL?
  2. Why do you want to join?
  3. What’s your budget?

The faster we disqualify candidates, the faster we’ll get in touch with the people who will convert.

For example, if they put a “1” as their budget – they’re disqualified. We’re still figuring out a separate funnel for these low-quality leads because they make up seventy percent of the applicants we receive.

When the applicants finish the form, we get their details sent to a Google Sheet and my email.

Here’s an example of a lead’s details in an automated email I’d receive:

From here, I can dive into their LinkedIn profile to see if they’re worth a phone call.

The best part: I don’t do any of the qualification.

I label each BASH email under Leads.

This way, I can have my assistant open my inbox, qualify the leads, and add them to a follow-up sequence.

All I need to do is show up for the phone call.

3. Use a CRM That Automates Your Workflow

Most CRMs can help you, but not all are meant for what you sell. For a reoccurring membership, I needed something simple with heavy automation.

I started with Google Sheets + Zapier, then upgraded to Pipedrive.

I didn’t like my experience with Pipedrive, so I settled on PropellerCRM.

It has Mixmax-like features with sequences, a Trello board-like feel for keeping track of leads, and a sweet Chrome extension. The Chrome extension pops this image up right next to my emails. This allows me to fill out the lead’s details while adding them right to a follow-up sequence and into my CRM.

In one click, they’ve been added to follow-up sequence. The follow-up sequence depends on what level of budget they have and their title. This enables us to cater directly to them with personalized copy.

Here’s what the the PropellerCRM board looks like:

It only take a few minutes to get up and running with this software.

We make the follow-ups simple, mostly text based, and straight to the point. We haven’t done a ton of A/B testing with these email templates, but so far they’re crushing it for us with a 70% schedule rate.

When they’re ready to start the membership, we send them a Docusign template along with a proposal to fill out their credit card details. We’d rather have them fill out their account details because Quickbooks doesn’t take a processing fee when it’s an account transfer. The issue is when we ask for bank account details (Routing # & Account #), we lose up to twenty percent of our prospects. Ouch.

4. Know Where Your Leads are Coming From

If you don’t know where your leads are coming from, then you have a serious issue. You can’t double down on what works. You’ll waste countless hours on the wrong channels.

We launched the membership using Facebook traffic. As we’ve grown, we’ve tested new channels. Most of our leads now come from LinkedIn. We found this out with one simple Typeform question. As a result, we’ve doubled down on LinkedIn with content and automation.

Because LinkedIn works well for driving traffic and leads, we focused on how to do this at scale. There are two areas where prospects will find you using LinkedIn:

1: Your LinkedIn Company Landing Page

We optimized our company page to express the services and benefits we offer people when they work with us. We’re not trying to include our entire story – only the pieces that will help make the sale. And we make the text mobile friendly.

To get people to visit our LinkedIn company page, we create non-stop viral posts tagging it:

These statuses can drive upwards to thirty thousand visitors every month.

And we do this on repeat – that’s powerful.

2: Your LinkedIn Published Posts

LinkedIn loves how-to content.

And they love story-oriented content about the workplace.

With how-to content, I always leave the second half of the article on my website.

In this instance, I wrote an article with eleven tips to gain a following on LinkedIn. I included the first five in the piece, then had a link to view the last six on our website. This way I can capture my readers in a Facebook re-marketing audience and give them a chance to opt-in for the BASH membership.

This piece drove almost five hundred visitors to my website over the span of a week.

Now I upload an article like this one every week to LinkedIn 🙂

5. Automate the Benefits in Your Membership

One of the primary benefits of the membership is we expand Facebook profile networks with targeted people, including CEOs, CMOs, and other C-level executives. We do this because we have one of the largest databases of enriched Facebook URLs (50,0o0+).

It’s expensive to enrich a Facebook URL.

On average, it costs us forty cents.

The result: An entire map of the most powerful people on Facebook.

At first, we used Mass Planner to auto add these people into the participants’ networks. With too many participants, Mass Planner slowed down my computer to a snail’s pace. Moreover, it required constant monitoring along with a new Proxy for each participant.

Here’s what the Facebook Auto-Adder and extractor looks like in Mass Planner:

Here’s where we’d start automating the friend requests:

Here’s the Chrome extension we built to replace Mass Planner. This cost us $500 and saved us countless hours of pain. Totally worth it.

This Chrome extension auto-adds people to your Facebook network based on their profile URLs. We even have a featured exclusive for my co-founder and I that enables us to scrape the entire friend’s list of Facebook users.

We outsource this URL list to a VA who enriches the data, then sends it back to us. We then filter out everyone who’s not a C-level executive or founder.

Once the Facebook automation is running, we set them up with Linked Helper to auto-connect to targeted prospects on LinkedIn at scale. This tool can add 2,000 – 3,000 targeted connections/month.

Once they have Linked Helper running, we help them produce content with viral mechanics. We have more than one hundred viral outlines for them to follow. It’s plug’n’play content.

Before they post their content, they submit it via a Google Doc using a Google Form link I have located in the pinned post. I use Zapier to alert me of the submissions via email. I edit each piece of content before it goes live to ensure it gets engagement.

How well do these posts work?

I helped my co-founder write one and it received over 200,000 views in two days. This was after nine months of not posting anything with only 1,900 connections.

To keep our members concentrated on creating content rather than consuming it in their news feed, we have them eliminate it with a custom Chrome extension. Take a look:

Beautiful.

No distractions – only writing.

Once the viewers begin engaging with the members’ content on LinkedIn and Facebook, we create re-marketing audiences. To do it with Facebook, we created a custom Chrome extension that enables us to pull all the emails of one’s Facebook friends. It syncs with Yahoo because it’s the only email platform that pulls emails from Facebook friends.

We pair this tactic with LinkedIn’s “Getting an archive of your data” feature found in Settings. Now we have emails of all their Facebook and LinkedIn friends. Before we start running ads for them, we ensure they have an optimized landing page to send traffic to.

Because all the members produce engaging content every week for their network, all the re-marketing ads achieve a relevance score of 10/10. This results in less money spent on leads and engagement.

6. Follow Through

To encourage members to take full advantage of the benefits, we hold two webinars every week. There’s easy access in the pinned post of the private Facebook Group:

This way we can walk them through any problems or opportunities they have.

For added accountability, we send them an email every Sunday noting their progress in the membership.

This email includes the stats of their follower growth and corrections on their latest content.

7. Become a Lead Machine

We wanted to make it easy to generate leads from engagement. This way participants have an incentive to post more. My co-founder, Houston Golden and our kick-ass developer, Zak, built this Chrome extension that extracts emails and profile data from people who comment or like posts.

It can also scrape entire LinkedIn search queries in the blink of an eye. Hunter could only do a page at a time before their Chrome extension got shut down by LinkedIn. That’s why we don’t release these tools to the public.

To take it one step further, we added this Chrome extension that auto-connects with personalized messages to people based on their LinkedIn URLs. This helps warm outbound email and generate immediate leads.

None of this would help if we didn’t include copy templates for cold email and LinkedIn messaging.

We can’t put those here because they’re the secret sauce of the membership.

It took us a lot of A/B testing for our own business to find out what works.

Step up to the Plate

All membership communities require some face time from the founder.

Your job?

To find out where.

It’s important you automate and delegate everything you shouldn’t do. This means editing posts, sending emails, and jumping on phone calls to sell prospects. It takes an entire team to automate an elite membership community from lead generation to encouraging community engagement.

Once that happens, all you need to do is focus on closing.